The ” speed mania » takes over the largest city in the country. The pace of the tour. Ages Taylor Swift’s opening in Canada in 2024 will inject millions of dollars into the local economy, according to hospitality and tourism experts.
The arrival of the Eras tour will be one of the biggest events to ever happen in Toronto.predicts Aaron Harrison of the luxury Bisha Hotel.
Bracelets, album covers and a work of art inspired by Taylor Swift already decorate a room at the luxury establishment, located a few steps from the Center rogers, where the American star will perform in November.
As a hotel that celebrates art and music, we call one of our rooms Taylorhe explains.
In a bid to attract Taylor Swift’s most loyal or wealthy fans, the luxury Bisha hotel in downtown Toronto has opted for a “quick” renovation of one of its suites.
Photo: Radio-Canada / Myriam Eddahia
This room with the image of the celebrity is advertised for the sum of $5,999 on nights of Taylor Swift concerts in Toronto.
This will be a major driver of footfall and activity at a time that would normally be quieter.
According to Destination Toronto, all six concerts will take place in
A critical time of year, when business travel will begin to slow and leisure travel has not yet fully resumed..
Hotel Bisha general manager Aaron Harrison says the Taylor Suite is just the tip of the iceberg when it comes to the experience offered during the Eras tour.
This tour will give a boost to hotels, but also car rental services, restaurants, etc.says Aaron Harrison.
Taylor’s Eras Tour is our Super Bowl.
Hotel Bisha, which has already collaborated with Kravitz on designs by artist Lenny Kravitz, plans to go even further to attract
During your stay in Toronto, each of our apartments will recreate an era of your music. This is truly a place where fans can immerse themselves in all things Taylor Swift.assures Mr. Harrison.
A communion of “swifts”
Center Rogerswhere Taylor Swift will take the stage six times, has a capacity for almost 50,000 spectators.
She is not just an artist. She has really positive financial impacts.
Long-time fan Megan van der Baars works in the hospitality industry and also teaches a Taylor Swift-themed spin class every Sunday at Sweat and tonica gym in Toronto.
Megan van der Baars has admired Taylor Swift since the early 2000s.
Photo: Provided by Megan van der Baars
Her Taylor Swift-style spin class was a huge hit.
I could see how much it contributes to the economy. I also bear witness to the community spirit she created through my fast sundays, For example. It’s a therapy session and a concert at the same time.she explains.
Every Sunday we cry between fast, We sing, we hug each other after class, we make little friendship bracelets. She brought so much good to so many industries.for Megan van der Baars costume.
The star will be in Toronto on November 14, 15, 16, 21, 22 and 23, 2024 at the Rogers Centre.
Photo: Getty Images / SUZANNE CORDEIRO
This fan couldn’t get tickets in Toronto, but she will still attend the singer’s show in July, since she managed to buy tickets for a concert in Switzerland.
It is an American cultural phenomenon. We have seen his fame grow and grow over the past few years. He found a market in which his songs resonate.For his part, says professor and director of the School of Hospitality and Tourism at the Metropolitan University of Toronto, Frédéric Dimanche.
More than 2 million tickets were sold for his Eras tour on November 15, marking the most tickets sold by an artist in a single day.confirm Ticketmaster.
The economic impact of speed mania »
According to University of Toronto business professor Daniel Tsai,
Ticket sales alone are estimated at $120 million for the six nights of concerts in Toronto, not counting the derived profits that could reach $700 million..
The artist’s step
will allow restaurants and many other daytime attractions to benefit from this Taylor Swift craze.says professor and director of the School of Hospitality and Tourism at the Metropolitan University of Toronto, Frédéric Dimanche.
We can talk about millions of dollars in economic benefits, that’s for sure.
It also foresees an increase in the price of all hotel rooms, whether luxury or low-end,
the closer we get to the concert dates of the star.
We can already see that a year (before its arrival) prices for this period are rising and hoteliers will benefit from this.observe.
According to the director of the Metropolitan University of Toronto’s School of Tourism, hotel room prices will increase during the time Taylor Swift takes the stage due to increased demand.
The Greater Toronto Hotel Association, which represents 170 hotels, with approximately 36,000 rooms and 32,000 employees, cites an article by Wall Street Journal according to
The cities of Chicago and Minneapolis, in the United States, broke records for hotel room occupancy when Taylor Swift was in the city..
By email, its executive director, Sara Anghel, said she expected similar economic benefits for the city of Cincinnati.
Cincinnati recorded about $48 million in expenses related to its tour. We expect a similar increase for Toronto’s tourism economyconfirm.
One of the suites at the Bisha Hotel is inspired by the artist Taylor Swift. CEO Aaron Harrison says it boosts the hospitality and tourism sectors wherever it sets foot.
Photo: Provided by Lori Harito
There are certainly fans who will want to pay for an expensive room to be in this universe.points out Frédéric Dimanche.
This approach also reminds youIn bed for peace by John Lennon and Yoko Ono in 1969 at the Fairmont The Queen Elizabeth hotel in Montreal.
From a business perspective, this makes a lot of sense to me. I want the full Taylor Swift experience. I don’t just want to go to the concert.explains for his part the
fast Megan van der Baars hopes to book Taylor Swift’s room to celebrate her recent engagement.
If you can stay in the Taylor Suite and fully immerse yourself from start to finish, do itthrow who will try to live this immersive experience.